Automatic Labels
Visitors are automatically tagged with labels – based on their behavior and bookings. This lets you target newsletters and campaigns more precisely without having to manually maintain groups. Typical examples are repeat guests (multiple bookings), first-time bookers (first booking ever), or cart abandoners.
Audience Builder
In the Audience Builder you combine labels into concrete audiences that you can save – both for analysis (who are my visitors?) and as a foundation for targeted campaigns across your marketing channels.
Entrello Intelligence (EI)
Under Settings → Labels you can enable the EI feature (Entrello Intelligence). This allows an AI to automatically generate labels for you, creating matching visitor groups without you having to define the rules yourself. Keep in mind the existing quotas for AI usage. For processing we use Mistral in the EU – so your data stays within the European region